Wrong jobs
Stop paying to attract work you don't want.
Built for home-service growth
Turn Ad Spend Into a Pipeline of Better Opportunities.
Pipeline Genius builds customer-acquisition systems for home-service businesses — helping you generate qualified estimate opportunities for the services and areas you actually want to grow.
Paid advertising • Landing pages • Lead qualification • Pipeline growth
AD01
HOMEOWNER02
QUALIFIED LEAD03
ESTIMATE04
CUSTOMER05
The real problem
Clicks Don't Pay the Bills. Customers Do.
Many business owners have paid for marketing that produces impressions, clicks or low-quality leads without producing useful sales opportunities. We focus on generating opportunities your company can actually follow up with.
Wrong locations
Target the areas your crews actually service.
Unqualified inquiries
Collect the information your team needs before wasting time chasing a lead.
The system
Your Customer Pipeline, Built For You.
01
Choose Your Growth Target
We learn which services, job sizes and geographic areas you want more of.
02
Launch Your Campaign
We create the offer, advertising and conversion experience designed around those jobs.
03
Capture Better Opportunities
Prospects provide key project details so your team knows what they're following up on.
04
Turn Opportunities Into Revenue
New inquiries are delivered to your business so your team can estimate, follow up and close.
What Happens Next?
- 01
Tell Us About Your Business
Give us a quick picture of what you do, where you work and what you want more of.
- 02
We Review Your Growth Target
We look at the services, service area and opportunity you're trying to create.
- 03
We Talk
If it looks like Pipeline Genius can help, we'll contact you and walk through the next step.
Start a conversation
Want More of the Right Jobs?
Tell us what your business does, where you operate and what kind of work you want more of. We'll see if Pipeline Genius is a fit.
Focused on your ideal jobs
Built around your service area
Designed for useful follow-up
Prefer to talk? Call 365-688-2185
Questions? hello@pipelinegenius.ca
Who we help
Built for Businesses That Grow One Job at a Time.
Roofers
Concrete Contractors
Landscapers
Hardscapers
HVAC Companies
Painters
Fence Contractors
Renovators
Window & Door Companies
Tree Services
Other Home Services
What we handle
More Than Just Running Ads.
A focused acquisition system built around the work you want, the places you serve and the information your team needs.
Campaign Strategy
We determine what services and customers the campaign should pursue.
Ad Creative
We turn your company's real work, photos and offers into compelling advertising.
Meta Advertising
Campaigns are built and managed through Facebook and Instagram.
Landing Pages
Focused pages designed to convert local prospects into inquiries.
Lead Qualification
Capture useful information like service needed, location, timeframe and project details.
Optimization
Campaign performance is monitored and adjusted based on the opportunities being generated.
Why Pipeline Genius
Built From the Home-Service Side of the Table.
Most marketing companies talk about clicks, impressions and reach. Pipeline Genius is built around what actually matters to a home-service business: getting the right opportunities in front of your team and turning them into estimates and jobs.
The path that matters
AdInquiryEstimateCustomer
We build around the services you want, the areas you serve and the type of work that's actually valuable to your business.
Your Business. Your Advertising Assets.
Clients maintain ownership of their Meta business assets, advertising accounts and customer data whenever possible. Pipeline Genius receives the permissions needed to manage campaigns without requiring clients to hand over ownership of their business.
Ready to Build Your Pipeline?
Tell us what kind of work you want more of and where you want to grow. We'll see whether Pipeline Genius is a fit.
Prefer to talk? Call 365-688-2185